In coming off the heels of Avengers, we wanted to focus on Tony. Seeing him with- with the Hulk and Iron Man, I’m sorry, and Thor, obviously was awesome and was our big event last Summer. This time we wanted to return to Tony’s world. His place in Malibu, which is why you see him with Pepper. We wanted to remind the audience, yes the suits are cool, but it’s his intellect that is really his super power.
If you’ll remember the beginning of Iron Man 1, he’s in a cave. He doesn’t have access to anything, and he ends up building his first Iron Man suit. So what we wanted to do in this movie was put him in a similar position. Take away everything from Tony and see how he can fight the villain back. Now I’m going to show you a fun sequence today, that essentially is that moment. Things are going more or less swimmingly for Tony. He’s a little nervous. He’s got a little bit of anxiety after the events of the Avengers.
He’s been to outer space, he’s seen aliens, he’s seen green people, he’s seen guys with hammers, and he’s just a guy. So it sometimes worries him and he thinks maybe I can- maybe I’m only super if I’m in the suit. This movie is the movie that reminds him he’s super, even out of his suit. He just has to sort of figure that out. So I’m going to show you a sequence now where everything that Tony has, particularly this mansion, is destroyed. He’s got a barely working suit, and he finds himself investigating a mystery that we set up at the beginning of the movie.
Check out this EXCLUSIVE NEW Trailer over on Yahoo Movies:
IS THAT NOT INTENSE?!?
At the #DisneyOzEvent we saw EXLUSIVE footage of the upcoming Iron Man 3 film and I have to say it looks like Tony Stark is getting back to his roots in this film. There’s action, a great story, an evil villain, a helpful new sidekick in the form of the young actor Ty Simpkins, and the best part? More Gwyneth Paltrow! I can happily leak a fun *spoiler*…..YOU WILL SEE GWYNETH IN AN IRON MAN SUIT!!!
We also chatted with the Man behind Marvel Kevin Feige. He’s the President of Marvel. Below are a few fun excepts from that talk.
Q: Women and action movies are not necessarily words that are synonymous, but Marvel has really done a good job of getting women interested. Avengers was something women were really drawn to. How much though do you put into bringing the female audience in?
Kevin Feige: Well, we want these movies to play for everyone. We think they are for everyone. I don’t know that we necessarily sit down and go, how do we make men like this movie? How do we make women like this movie? We don’t do that. Part of what we love about our characters is they’re human, they’re flawed. They react even with aliens coming at them and armored suits flying at them and villains shooting rays at them. The way they respond to those situations, we try to make it as emotionally truthful as possible.
So we want the most fantastic thing to be the outer space elements of Avengers. The advanced technology of Iron Man. Let that be the comic book element. But the human interaction should be real. It should be as real as possible. I think that appeals to people who might not just love the explosions and the loud noises and the clacking and the repulsing. In this franchise in particular, and it’s sort of unique, frankly. This is now the fourth movie, um, if you count Avengers with Iron Man.
He’s been with the same woman the whole time, and the relationship just grows. The relationship gets deeper and deeper. In this film they live together. You saw a little bit of the- of the banter with Rebecca Hall who plays a new character, Maya. The truth of the matter is, the love triangle in this movie is really between Tony, Pepper and the suits. Tony, Pepper and his obsession with those suits, and the obsession with technology. It’s sort of unique for a big superhero Summer blockbuster franchise to have that kind of layers.
And that really is…yes there’s a bad guy, yes the stakes are very, very high, the President of the United States is in danger. You saw in the trailer Air Force One is attacked. There are big stakes to this movie. But the real stakes are, is Tony going to be able to set aside the obsession to spend all day, every day in that workshop, tinkering with the suits, in order to focus on, as he says in the trailer, the one thing that matters most – Pepper. That actually is what the entire movie’s about.
Q: Can you talk about Marvel working with Disney?
Kevin Feige: Well, I’ll tell you a few things. One is, I’m obsessed with Disney and with Disney theme parks, and when I was first told by the heads of Marvel, what do you think of Disney? We’re thinking of selling the company. I was like…I pulled out my wallet, I got the- the annual pass, the Disney DVC membership, all of that stuff, because I was just obsessed with it. That’s what my family did, was go to the Disney theme parks every year. And still do, over New Years down in Florida.
So I sort of loved that, and I thought it was great. I understood why they wanted us, because they didn’t have, you know, necessarily things for boys and for that market. They were very great in early meetings we had with them. They said, like Pixar, we like what you’re doing. We want you to keep doing what you’re doing. And that was, I don’t know, two years ago now. Two or three years ago. That has certainly held true. They’ve let us make the movies we want to make the way we make them.
The best thing, and Avengers is the perfect example of it, is what they can tap into. Groups like yourselves. All of the marketing that they bring to it. The passion that they bring to it. They did a spectacular job with marketing the Avengers. And tapping into everything that a company as huge as Disney can do. But at the same time, what I love most about them is, despite it being the biggest entertainment conglomerate on earth, I think it’s Disney. It can be very personal.
And as we hope- you know, get into more of the parks and things like that, I want kids to be able to come experience Marvel the way I would go experience the Disney parks. I mean it’s been very positive in the fact that we have a home now. Well, the first Iron Man film, the second Iron Man film, for Captain America were distributed by another studio, who did a very good job with those movies, but it was just sort of a side arrangement we had with them. We were one of a number of things they were distributing.
Q: As a mother of two teenagers, I appreciate you’re having a positive role model, as far as modeling relationships. Is that something you intended from the beginning?
Kevin Feige: Well, you know, Tony & Pepper, was always the most important relationship to Tony Stark in the comics. That’s not always true with, uh, I guess Clark Kent has Lois Lane, right. That said. A lot of the other characters don’t have that. The Marvel characters sort of do. Thor has the Natalie Portman character who continues into the next Thor film. So we do, you know, pull it all from the comics and that is what it was. It really was- it- and it was fun to us in the beginning of Iron Man 1.
He goes to Vegas, he sleeps with a reporter, to sort of set up that, so that the relationship with Pepper, there’s a flashback at the beginning of this movie with the Rebecca Hall character that shows what he was like many years ago, before he became Iron Man. And you see a little bit of that playboy. But the fact is, you always want to remind audiences of that side of him, so you can appreciate how, sort of mature he’s getting. That he’s putting all that aside to be with her. The other thing is, the chemistry between Robert and Gwyneth is spectacular.
With each movie we go, okay, do we want to bring her back? Yes, of course. Because it’s just so strong. The marketing to Avengers, you may remember the big line, Steve Rogers, Captain America says, “without a suit of armor what are you?” And he says, “billionaire playboy, philanthropist, whatever.” Even Robert would go, I’m not really a playboy anymore. And I’d say, the line’s good, it’s okay. It’s fun. Even he was like, I’m not really a playboy. And he’s not.
Even in Avengers, you can tell how close he is with Pepper and that, in those few scenes together. And when he’s flying up to save the- save the planet, he calls her. That’s the one call. So we just love, frankly, that it’s unique in these kind of movies. We think it’s a, you know, an important relationship between them.